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Sunday, 27 March 2011

Evaluation - Appeal to target audience

In the primary optical area there is date, price, issue number, barcode and there is also the beginning of the masthead. This is what people want to see first, because they want to see if it is the newest issue and then they what to see what the price of the magazine is. The masthead is the first thing they look at and this follows the beginning of the route of the eye, it is the largest piece of text on the page therefore it is eye-catching which is the way it needs to be that people see the magazine, it is a purple colours with a black shadow to make it stand out, these colours go with colour scheme of the magazine and get the right audience looking at it.
The cover lines are all in different boxes of the principle of thirds making them stand out on their own therefore the audience will see each cover line.
The route of the eye goes though the title the image and then the cover line at the bottom, this is the what the audience will see first and these are the most important parts of the cover as it well attract them to the magazine.
Continuing with most magazine conventions they only use two or three fonts on the cover, which is also what I have done on the cover of my product I have also used a bolder font for the main cover line and also for the mast head as this is the most important text on the page.


Once I had finished the product I done a survey and here are two questions about the front cover, by doing this I found out what the audience thought about certain parts of the front cover and what I could change if necessary. Again I uploaded the survey to my blog and to my facebook, all my result were from people that were aged 14 – 17 and 5 were female, 3 male. 87.5%  said that the front cover did appeal to them and then they gave me feedback on what I could improve on the front cover.




The contents page is the second thing the audience turn to when flicking through the magazine. I have made the contents page clear and easy to read because the audience aren’t going to what to be spending ages trying to find what they are looking for.
To appeal to my audience I have used singers that people are going know, and wrote pages on things people can relate to and have heard about because they aren’t going to what to read something they don’t care about.
Along the route of the eye in goes through the title then the list of articles in the magazine and then reaches a 'subscribe' box. This is something that is conventional to be advertised on the contents page.
I added an editor’s letter to the page which makes it seem more realistic. The language used appeals to the audience as it is talking directly to them. I have also put a picture of the front cover on there which again is conventional and this is in the primary optical area.

 I asked about what people thought of the contents page in the survey that i done so that i could find out what people like about it therefore knowing what attracted the audience, i also what to know what could be improved so that i would be able to change it is i needed to so that it would appeal to the target audience.


 The main picture on the double page spread is a mid-shot. I wanted to represent her as a stereotypical teenage that the audience would relate to, I have used a mid-shot because the audience are then able to what she is wearing as well as her face. The route of the eye were the image is it goes through her face, then her body and then to the advert about her album at the bottom of page, I have done it like this because that is the way the audience are going to look at it and I think that is the way that is going to stand out to them more. The route of the eye of the text goes through the title and then the text again this is the way that the audience are going to see it and the title needs to be the first think that they see so that they know what they are reading about. The colours appeal to the audience, I have used basic colours so that the audience notice the text rather the colours on that page.

On the survey i done a question to see what people thought of the double page spread, and from these result its seems that the double page spread was the page that people liked most. Again doing these question i know what appealed to people on the page.

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